blue-white guest performance

In 1979 the Swedish grocery retail chain Cooperation Federation (Coop) launched their own low price range of food products. The packaging was very simple and distinct style in blue and white. Initially it was a no brand-range but was soon known as just that, Blåvitt (Blue-white).

Back in those days the supplies of different grocery stores/chains in Sweden was very limited and Coop (or Konsum as we knew it then) made a large impact on most Swedes everyday lives. The blue and white range does bring back lots of childhood memories. I have no specific memories about the products being especially good or bad (apart from a kiwi ice cream which was lovely), but I do remember the distinct packaging design.

Coop has now (May 2011) launched a special guest appearance, limited edition, of this range. Six food products and seven other products (like bowls, tins, totes). Admittedly I'm not a huge fan of Coop - in the way I'm no huge fan of any company that grows into a colossus. Or sells meat - but still, we do live nearby a Coop supermarket and do most of our shopping there. Because it's convenient and their supplies of green stuff is alright.

So, as far as childhood memories go, I thought it would be kind of neat to get a couple of bowls and mugs (as it turned out, china made in China...). Plus a big bag of rolled oats and a tin of strawberry jam (I remember having that jam on my Saturday breakfast toasts as a child).

The stuff has been thoroughly inspected, both by paw and by bobbaloo, and possibly tomorrow's breakfast will be a bowl (skål) of oatmeal (havregryn) porridge. And a mug (mugg) of tea. Or a toast with strawberry jam (jordgubbssylt, jordgubbe = strawberry, jam = sylt). A breakfast down childhood memory lane.