Oh the excitement I felt when I first spotted this awesome tram last week... Admittedly, I did scream with delight. I loved these cat dresses of Agnetha and Frida when I was a kid, I still do. I do, I do, I do, I do, I do.
Today I spent 45 minutes trying to get some decent pictures of it (one of a kind-tram apparently). Such a great, simple (sort of) and effective (seemingly, because surely I can't be the only one feeling such excitement seeing it?) campaign for the ABBA-museum. I definitely prompts me to (finally) go visit the place. And it's such a happiness instigating design.
Cats really are very effective in campaigns, on- or offline both. Obviously.
Of course this would be an awesome advertising spot for any brand really. Trams, my favourite type of public transportation, are obviously not only great to travel in. You can also use their exterior showing off fab things in most creative ways.
Oh, you really must go! I want to see lots, and lots, and lots of pictures. Would love to go see it for myself but don't think that trip is going to be in my future any time soon, if ever. So please be my proxy!
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