Maybe I see things differently these days, but I distinctly feel there are more fun, inspiring, cute, witty and pretty ad campaigns in Stockholm right now than ever before. I may not be the least bit interested in the product as such, but I can still enjoy a lovely picture, great design, snappy copywriting or smile about some silly wittiness.
So here are a few recent ad spottings that I've smiled about, for various reasons -
Creamy potato salad for easy summer living - fun picture, but I can definitely do without the product. Personally I shy away from semi-cooked food like this and I can't help but thinking of the TEDx talk last week about food additives and adulterated food...
Love the graphic designs in this campaign for the care-guide (Vårdguiden)! The place where you call if you're worried about some seemingly minor injury or condition but you're not sure if you can care for it yourself or need to see a doctor. The girl above is from the same campaign.
A bit of magic in this pretty ad for Tom Tit's Experiment - a popular museum/science centre for all ages some miles south of Stockholm. More great photos at their website.
Obviously something LEGO-ish, but since I'm not really a LEGO-ish person I'm not sure for exactly what. But it looks cool.
I love me a good pun and this is a silly simple Swenglish one, yoghurt sauces for barbecues "Think Hink!" means Think Bucket due to the sauces being sold in plastic jars.
Although nothing is as super adorable as the bunny campaign of course...
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